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Adidas officially agreed to terms on a multiyear partnership with Major League Lacrosse No. 1 overall pick Myles Jones, who was selected by the Chesapeake Bayhawks.
Adidas is trying to do what it can to compete with other sports apparel giants like Nike and Under Armour, so they’ve not been afraid to try and expand their horizons on the endorsement front.
On Wednesday, Adidas announced that the company had agreed to terms on a multiyear partnership with the 2016 No. 1 overall pick in the major Major League Lacrosse draft, Myles Jones. The 23-year-old was selected by the Chesapeake Bayhawks.
“adidas is both inspirational and aspirational with a certain energy that you won’t find anywhere else and I knew I had to be a part of the movement,” Jones said in a statement. “It’s clear that adidas and the way it fuses sport and culture is vital as we look to the future of game.”
Jones, a midfielder, was a shining star with the Duke Blue Devils, earning All-American honors three times while breaking numerous records at the school. At 6’5”, Jones is a monster physically that is able to dominate his opponents.
“Myles embodies what it means to be a true game changer, he’s a creator and we’re excited that he’s joining the adidas family,” adidas lacrosse senior director Ryan Brown said. “Combining a multi-faceted game with his unique style and personality both on and off the field makes Myles the perfect ambassador for adidas Lacrosse.”
Lacrosse is a market segment that other companies like Nike and Under Armour are attacking too aggressively, but this move from adidas might be a signal that the company is trying to take significant control of the lacrosse product market.
