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Amazon continues global domination by acquiring an eCommerce company that will now make it the largest retailer in the Middle East.
It seems there is no stopping how far Amazon can expand. A company that started in Jeff Bezo’s garage in the mid-90s is now set to become the largest retailer in the Middle East. This comes after news that Souq.com — widely referred to as the Amazon of the Middle East — was acquired by the Seattle company after being wooed by several other online outlets.
In the end, as it seems to always be, Amazon won out.
This is a little outside of what the company’s strategy has been as far as global marketplace domination. As Tech Crunch points out, Amazon has been starting from the ground up in a lot of European and Middle East countries rather than buying their way in. The acquisition of Souq.com is a bold strategy but it’s one that both expedites the process of becoming the largest retailer in that part of the world as well as partners Amazon with a locally grown business in the region.
Both of those things seem to be important to Amazon, which helps it stand out against other forms of marketplace colonialism throughout the world.
This really doesn’t effect American shoppers, but this has an overall positive effect on Amazon as a company. In a world of cutthroat consumerism, Amazon continually rises above the shady antics and backdoor dealings that make other retailers a bit harder to handle. Amazon not only puts its customers first but isn’t in the business of putting others out.
That’s a tricky tightrope to walk when trying to take over the world, but rather than excavate, Amazon has chosen to assimilate — a strategy that has them slowly but surely taking over everywhere.
