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    Home » Blog » Why is everyone so excited about the Essential phone?

    Why is everyone so excited about the Essential phone?

    adminBy adminApril 23, 2023

    Products are selected by our editors, we may earn commission from links on this page.

    The new smartphone — called the Essential phone — from Google veteran and Android co-founder Andy Rubin has everyone a-buzz.

    The Essential Phone is a high-end smartphone that runs Android software and already has tech blogs gushing about its “gorgeous design and top-of-line specs.” The phone comes from the company Android co-founder Andy Rubin started when he left Google in 2014, called Essential Products Inc.

    Here’s what makes it so exciting. To start, it has a 5.7-inch edge-to-edge display — think like that of the Galaxy S8. Then, there are the back magnets that let you attach accessories. It has titanium edges and a ceramic back, both unique and sleek. Inside, according to engagdet, it’s running with “latest Snapdragon 835 processor, 128GB of built-in storage, 4GB RAM and near-vanilla version of Android Nougat. It’s basically everything you’d want in an Android handset in 2017.”

    So you’re looking at a sleek and powerful phone, one that’s relatively sturdy and offers slightly unique features too. (The dimensions of the screen — a 19:10 ratio — mean that on vertically oriented apps, you’re seeing a lot more content at once.)

    The fact the Essential Phone self-identifies as “high-end” creates something of an inherent obstacle for the company. The phone is priced at $699 or $749, depending on whether you choose to include a 360-degree video camera. Consumers shopping for smartphones at that price range are usually interested in flagship models from established brands, like the iPhone 7 or the Galaxy S8.

    First adopters and Silicon Valley devotees may jump at the new shiny thing, especially if they’re feeling Apple fatigue, but that’s not quite enough to support a business. Multiple analysts suggest that the key to success could be a carrier partnership to help promote and distribute the phone.

    It’s sure to be a notable development and certainly something enviable to see. Just how much you actually see of it in the wild remains to be, well, seen.

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