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LEGO wants adults to start playing with the bricks to limit stress. In fact, they compare the product to coloring books for adults.
It’s no secret that coloring books have been huge hits for adults who struggle with stress. In fact, many people deal with serious levels of stress on a regular basis because of work obligations, children, family, and daily chores. And while the coloring books were a huge hit for stress, LEGO believes that they can also contribute to the stress battle.
Now, the company has released LEGO adult sets to help them cope with stress. They believe that playing with the building blocks can be just as effective in releasing stress as coloring in coloring books. While they may not have the evidence to back it up, they want you to challenge them and try it out.
The company has released a promotional video, showing a young woman trying to release stress through exercise, but gives up and tries out the LEGOs instead. It sends the message that adults can achieve the same kind of stress relief as they would through exercise. Building something with the blocks require concentration and creativity – and calmness.
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The adult kit from the company invites people to build a skeleton and customize it with skins. It’s perfect for Lego fans who want to play with them, even in adult years. It may be a good gift for someone, who works long hours and need a break once in a while. And let’s be honest – we all know someone like that. While the skeleton is just one idea, you can surely find a LEGO kit for a friend.
Do you know someone who could benefit from playing with LEGOs after work to reduce stress?
