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Nike has consistently produced some of the best commercials on television over the past decade, but their latest one might be one of the athletic apparel company’s all-time greats.
After the Cleveland Cavaliers overcame a 3-1 deficit to defeat the Golden State Warriors in the NBA Finals, Nike released a commercial to congratulate the city of Cleveland for ending a 52-year drought without a professional sports championship. The commercial was simple yet beautiful, showing the reactions of Cleveland sports fans as they supposedly watch the Cavaliers take the title while being left completely speechless.
You can watch the commercial in the video below.
Considering LeBron James holds Nike’s largest endorsement deal, the company has consistently been supportive of his teams. When LeBron returned to Cleveland, Nike released the commercial “Together” to get fans ready for the NBA season.
It might have been a relatively risky move to produce a commercial before the Cavaliers even won a title, but the risk paid off.
