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Just when it seemed there was nothing else left to divide Israelis and Palestinians, some Jewish hardliners have found a new one: beer. The recent decision by a trendy pub, the Libira, in the northern Israeli city of Haifa to make Shepherds beer, a Palestinian beer recently launched by a brewery in the occupied West Bank, available sparked the controversy.
/ AFP PHOTO / MENAHEM KAHANA (Photo credit should read MENAHEM KAHANA/AFP/Getty Images)
Rhode Island: Narragansett Lager
When a beer comes with a slogan, “Hi, Neighbor, have Gansett!” how could you not want to open a cold one. Narragansett is the oldest brewery in Rhode Island. Founded in 1980, the brewery was considered the number one selling Rhode Island beer. Over the years, the brewery has relinquished the ranking, but it still maintains its welcoming persona.
Narragansett became popular when Red Sox announcer Curt Gowdy uttered the famous neighbor slogan. The campaign appealed to the every man who enjoyed a cold beer and a good game of baseball. As a Red Sox sponsor, the Narragansett Lager featured predominately in the games. The announcers would comment on the taste. Brewing style and overall great taste. When Narragansett lost its Red Sox sponsorship, the company saw a decline in sales.
Today, Narragansett Lager is making a comeback. With people looking for nostalgic beers, the classic, simple Narragansett Lager fills the need. Recent marketing campaigns brought a can that was featured in Jaws. With thoughtful social media tags, like #CrushtheCan, the beer found a new audience.
According to Narragansett, the lager is consider to have “more flavor than other premium lagers.” While this statement can be debated, this lager is a good any occasion beer. Like in years past, drinking a few at a baseball game or on a boat is quite refreshing. The beer is inviting, welcoming and easy going. Just like a good neighbor.
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